Market Place
Consumers have increasingly turned to online shopping, significantly influencing their choices and daily routines. The growing prominence of B2B wholesale marketplaces has been a key factor in this shift.
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The pace of change in the retail marketplaces and retail media world seems to be increasing. Among many more developments, 2023 notably saw the introduction of generative AI into the online shopping experience, foundational work on retail media measurement standardization, and the bankruptcy of the largest Amazon.
But looking forward – what will 2024 bring to brands selling and advertising on retail marketplaces like Amazon, Walmart WMT +0.9%.com and Instacart? Here are my top five predictions as a retail media and marketplace practitioner.
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